Bridging the Generational Consumer Divide

Knapheide’s Tyler Coverdell maintains relationships with both existing customers and the “up-and-coming” generation. He’s finding ways to reach both audiences and help carry a very traditional industry into the 21st century.

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A Modern Day Woodie Wagon

While consumers have moved on from the “woodie wagon,” the commercial vehicle segment still relies on wood sides for both practicality and, in some cases, an aesthetic that stands apart from other work trucks.

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