Publish Date
October 8, 2024
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While branding your work truck and/or work van might seem like a minor opportunity to market your business, it might have a bigger impact than you’d think.
You see, while the pandemic changed a lot, commutes for one, one thing remained the same – Americans being on the road. A lot. In fact, according to data collected in the American Driving Survey: 2022, conducted by the AAA Foundation for Traffic Safety, Americans were still spending an average of 60.2 minutes per day driving. And if you add that all up, it amounted to a staggering 93 billion hours spent by Americans on the road throughout the course of the year.
So, if you’re looking to expand your audience, branding your work truck and/or work van is a good place to start. And if you’re interested in gaining insight into the best practices for transforming your plain, white work vehicle into a moving billboard, check out the list below!
Tips for Work Truck and Work Van Branding
1. Be Clear with What You Offer
If your company’s name isn’t descriptive (e.g. John’s Plumbing), don’t make passersby guess what you do! Include your core products or services somewhere highly visible.
2. Include Vital Contact Info
It’s awesome that your company’s getting exposure! But you know what isn’t awesome? That they don’t know how to contact you!
Include your contact information – company name, phone number, services, maybe even website – on both sides of your work vehicle. And don’t forget the rear, too!
3. Make It Readable
Remember, not everyone is going to see your company’s vehicle stationary, parked alongside a job site. In fact, most will probably see your work truck and/or work van in motion, travelling down a road or traversing across your service area. So, you’ll want to make sure that your company’s information is easily readable, even from a few cars away. And to do that, you’ll want to make sure to choose a text color in high contrast to the background. (I.e. if you’re directly placing your contact info on your white truck, you’ll want to choose black, not light gray, for the text, as it’ll stand out more.)
4. Use a Pro for Installation
Although you can install your own graphics, choosing a quality installer is likely to pay off in the long run. That’s because not only do these professionals have access to the tools and equipment needed to produce high-quality graphics and wraps, but they’re also trained to ensure that they’re installed properly, making them last longer.
(And if you need help finding a quality installer in your area, check out our map of sales and installation partners.)
5. Keep It Clean
Job sites can be messy, which can lead to a dirty vehicle. But don’t let that be its perpetual state! You’ll want to make sure to regularly clean your work truck and/or work van to ensure that your company’s information is visible and easily read.