May 18, 2026
America's Work Truck Honors Knapheide's Legacy of Building Tools That Help America Work
Knapheide launched the national position celebrating American work and elevating the role of modern work truck solutions.
Since 1848, Knapheide has supported the American worker as the nation’s leading manufacturer and upfitter of work truck bodies and equipment solutions. With more than 250 distributor partners across America, more work trucks on U.S. roads carry the Knapheide name than any other brand.
As demand grows across construction, utilities, maintenance and infrastructure-related industries, Knapheide is defining the modern work truck category, elevating the skilled trades and reinforcing Knapheide’s role in the future of American work with the launch of America’s Work Truck™.
“For 178 years, our mission has stayed the same: build tools that help America work,” said Bo Knapheide, President & CEO of Knapheide. “America’s Work Truck honors that legacy while clarifying what the modern work truck can – and should – be for today’s workforce.”
America’s Work Truck was introduced in March at the National Truck Equipment Association’s Work Truck Week expo in Indianapolis.
“America’s Work Truck is about clarity for customers, for fleets and for the industry,” said Mandar Dighe, Vice President of Sale & Marketing at Knapheide. “This isn’t about redefining Knapheide. It’s about clearly defining the category.”
As industries tied to essential services continue to expand nationwide, Knapheide is scaling its capacity, technologies and national footprint to meet accelerating demand. America’s Work Truck reflects both growth and a renewed national appreciation for skilled trades. It arrives as the country celebrates its 250th anniversary and Knapheide approaches nearly two centuries of family ownership.
“Our story is deeply tied to America’s story,” Bo Knapheide said. “We’ve built alongside generations of workers through economic cycles and industry change. America’s Work Truck is our way of honoring the past while preparing for the next era of American work.”
With help from Tom Petty and his song “Runnin’ Down a Dream,” featured in a national commercial, Knapheide is rolling out America’s Work Truck nationwide.
For more information about Knapheide and America’s Work Truck, visit knapheide.com.
“For 178 years, our mission has stayed the same: build tools that help America work. “America’s Work Truck honors that legacy while clarifying what the modern work truck can – and should – be for today’s workforce.”
- Bo Knapheide, President & CEO of Knapheide
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