Publish Date
February 13, 2024
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While many still believe that "going digital" requires advanced skills or piles of cash, that's no longer the case! In fact, it's easy and requires as much or as little money as you want to get started.
So, what are you waiting for?
Check out the six digital tools below and get started setting your business up for success today!
Social Media
There are roughly eight billion people in the world and 4.95 billion are on social media (Backlinko). (That's over half of the people in the world!) So, if you're not using these tools, engaging current and potential customers, you're missing out on a great opportunity!
With platforms like Facebook, Instagram, X and YouTube you can connect directly with interested parties and relay information almost instantly. But don't think you have to join every platform. It's actually better to just join the one or two you feel confident maintaining.
And if you're not sure where to start, try Facebook. It's easy to use and the perfect place to reach millennials and older generations, as they make up a majority of the network's 2.9 million daily users (Demand Sage). If you're trying to reach younger audiences though, consider opting for platforms like Instagram and TikTok instead.
Website
Now, I know what you're thinking… but building a website doesn't have to be a pain or cost an arm and a leg. With do-it-yourself web designers like Wix, Squarespace and WordPress, you can simply choose templates, drag and drop modules, add information and go. It's easy and cheaper than hiring a web designer/developer, although you may still want to consult one. (They can help optimize your site's SEO performance and ensure it's mobile-friendly. Both are more important than you might think. SEO determines your ranking on search engine result pages, and believe it or not, 60% of people access the internet using their phones!) But if you don't want to hire one, do your own research on how to optimize your site. (To find out what makes a great site, check out our post on SEO!)
Once your site is up and runni