January 23, 2020
BY BEAU BECRAFT
Whether you’re a private party or a dealership that’s looking to move inventory, the internet is home to many great websites and platforms that will allow you to reach buyers near and far. But what are the best practices when it comes to listing your inventory online? Here are a few tips to help you make a great, detailed listing.
DETAILS, DETAILS, DETAILS
It’s not relegated strictly to auto listings. Anyone researching or purchasing online wants to know all about the product they’re viewing.
Though it may not be as relevant with new listings as they’re often fresh off the assembly line, it’s good to accompany your used vehicle posting with a detailed description. Important information includes vehicle condition, mileage, recent service and/or reconditioning history, fuel economy, and any other pertinent information you yourself would want to know if you were a buyer. Simply put, place yourself in the shoes of the buyer. If it’s something you would want to know or see, it’s probably an important element to include in your listing description.
Vehicle descriptions should contain nouns, verbs, and overall strong grammar. This presents you or your dealership in a strong, professional light that offers consumers a more comfortable, personal connection.
Including the price of the vehicle online is a practice some utilize while others don’t. By encouraging the customer to “contact us for price,” sellers may only be contacted by more seriously interested parties, whereas others prefer to list the vehicle’s price in an effort to be more “up front and transparent” with those searching for a vehicle. The choice is yours.
Photos are another key ingredient to a successful listing. For instances in which a customer is several miles away from the vehicle’s physical location, a good amount of high quality photos can help a buyer decide whether or not making the trip to view and drive is worth it.
How many photos should you include? While there’s no definitive answer here, it can be argued that there is no such thing as “too many” when it comes to including photos in your auto listing. Make sure all angles of the truck are captured in addition to any blemishes or damage.
Experts recommend one of the first images a customer sees is that of a three-quarter angle view of the vehicle’s exterior and a shot of the vehicle’s interior. These are the two aspects of the vehicle buyers want to see first.
Finally, be sure to include several shots of your upfit to showcase what features and options are included. This gives consumers insight as to how the vehicle fits their particular vocation and needs.
KNOW WHERE TO POST YOUR LISTING
There are a seemingly endless amount of websites on which you can list your vehicle. Knowing the right one can sometimes be a difficult or even confusing task.
Work Truck Solutions’ Work Truck Finder is host to some of the largest upfitted vehicle inventory on the internet. The platform allows you to upload your inventory online and manage it with a simple interface. Other sites dedicated to work truck classifieds include Commercial Truck Trader and Work Trucks Online. Most of these sites offer similar listing options.
Of course, sites such as Autotrader, Cars.com, and Craigslist are more widely recognized, but aren’t geared as heavily toward the fleet segment of the market.
Traditional media outlets such as trade publications, newspaper classifieds, and even posting flyers around your local bulletin boards still offer some benefits, but don’t offer the same amount of broad exposure that the previously mentioned online sites provide, with millions of visitors browsing their listings each day.
These are just a few tips for listing your truck online. With all the resources and websites available to you that can assist in the selling of your truck, the possibilities are nearly endless. By enacting these tips, you can be certain you have a strong, solid start to your listing. The more complete and detailed you get, the higher your likelihood of making a sale.