Dealer Inventory
Home » News » Blog » The Three Cs: An Inside Look

The Three Cs: An Inside Look

May 12th, 2016


With the recent unveiling of Knapheide’s new branding, logo and Never settle positioning statement,  an exciting new era has arrived. While these improvements move the company forward from a visual perspective, there’s much more to them than just looks.

Never settle is at the heart of our culture. At Knapheide, we understand the hard-working people who use our products don’t settle for second best, so we don't either as we work to consistently deliver quality products and services.

Going hand in hand with the visual updates are a set of important commitments that will steer Knapheide into the future. We cal lthem - "The 3 Cs".

  • Customer first: You can count on us to support you like you support your customers.
  • Collaboration: You can count on us to listen to your input and make adjustments to better serve you.
  • Continuous improvement: You can count on us to own our leadership position by remaining on the cutting edge of work-ready transportation solutions.

With The 3 Cs at the forefront of every process and interaction each day, we’ll continue to create a more effective, flourishing business. By placing ourselves in the shoes of the customers who need our products to make a living each day, we’ll be mindful to place their needs first, work together to better serve them, and continuously improve.

Not only do The 3 Cs provide a foundation for our new positioning statement, they remind us to always “live our brand” day in and day out. And we hope that dedication comes through in our products and services.