KNAPHEIDE MAKES A BIG ANNOUNCEMENT AT THE 2016 WORK TRUCK SHOW
The 2016 Work Truck Show was the platform for some huge announcements from The Knapheide Manufacturing Company. Knapheide’s announcements, coupled with the highest show attendance in event history, made for an unprecedented show.
Knapheide’s unveiled a new corporate logo, product badging, and ‘Never Settle’ messaging in Booth 3755 during a heavily attended press event held on the opening day of The Work Truck Show. The new logo and product badging, pay homage to the company’s long-standing history and establishes a stronger, more consistent look. The ‘Never Settle’ messaging conveys Knapheide’s commitment to earning and owning their leadership position every day.
Knapheide’s leadership position within commercial vehicle solutions was apparent, with eight vocational vehicles on display ranging from a compact pick-up with a commercial cap to a class seven cab chassis with a heavy-duty crane body. The Knapheide vehicle line-up on display at the 2016 Work Truck Show included:
- Chevrolet Colorado pick-up with a KnapKap Ultra Cab High Utility
- Chevrolet Colorado cab chassis with an EC Series Service Body
- Ford Transit cutaway chassis with a KUV
- Chevrolet 3500 cab chassis with a Standard Service Body
- Ford F-550 cab chassis with a Contractor Body
- Ford F-550 cab chassis with a Landscaper Body
- Ram 5500 cab chassis with a KMT1 Mechanics Truck
- Ford F-750 cab chassis with a KMT2 Mechanics Truck
Three 16’ wide by 10’ tall video screens suspended from the ceiling displayed numerous customer focused videos, new branding elements and corporate messaging throughout the show.
For anyone that wasn’t able to attend the show, feel free to watch Knapheide’s 2016 Work Truck Show recap video available below. To those that did visit Booth 3755, thank you for your interest in Knapheide products. We look forward to the 2017 Work Truck Show and connecting with all that will be in attendance.
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Headquartered in Quincy, Illinois, The Knapheide Manufacturing Company is a family-owned business established in 1848. For six generations, Knapheide has provided customers with high-quality, work-ready transportation solutions. More work vehicles on the road today carry the Knapheide name than any other manufacturer.
Knapheide partners and customers include truck and van distributors, commercial dealers, commercial fleets, fleet management companies, government entities, utilities, and end-users across a wide range of vocational segments.