Archive for June 2022
Outdoor Adventures in a Service Truck Cabover Camper
Pres and Janice Meyers have covered countless miles as dedicated campers and outdoor enthusiasts over the years. Many of those miles were spent accompanied by a Knapheide Service Body that served as the foundation for their Alaskan 10-foot cabover camper. Janice informs us that Pres grew up loving to backpack and subsequently introduced her to…
Read MoreBridging the Generational Consumer Divide
Amid a generational shift across multiple industries, companies are rethinking their strategy as it pertains to marketing their products and services to the next generation of decision makers. As older millennials and Generation Z begin to take the reins and assume positions of prominence, how can they maintain relationships with long-term customers while also marketing…
Read MoreWeiss: Vehicle Certification Basics You Should Know
In the work truck industry, our primary tasks involve putting equipment in and on vehicles so that our customers can do their jobs safely and efficiently. So much discussion happens internally and externally during this process surrounding certification of those vehicles. The knowledge of this subject by the players involved ranges from novice to expert.…
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