Archive for March 2023
Using Short-Form Video Content for Your Business
Video, especially short-form, has taken social media by storm in recent years. Many attribute the rapid growth to TikTok’s success. The app, which began as a platform for sharing dance and music content amongst Gen Zers, has transformed into a massive social media platform. TikTok now boasts more than 1 billion users worldwide, spanning across…
Read MoreA Guide to Choosing a Truck Chassis
Choosing a new chassis for your work truck can be a daunting task. With such a wide range of options to choose from, how do you pick the right one? Why is your chassis so important anyway? “[As an upfitter,] our only barrier to providing a solution is a chassis’ limitations,” Toby O’Cheltree, General Manager…
Read MoreVehicle Telematics: Definition, Trends & Benefits
Telematics is becoming increasingly popular for consumer and commercial applications, especially within the automotive industry. So, what is telematics? Telematics is “the combination of information technologies with telecommunications” (Merriam-Webster, n.d.). Essentially, in automotive applications, it’s the sending, receiving and storing of data from and to a vehicle to provide users, fleet managers and/or OEMs with…
Read MoreWork Truck Industry Terms & Acronyms Guide
The automotive industry is full of specialized terms and acronyms; it’s easy to get overwhelmed by all of it! Whether you’re a customer trying to understand the lingo, new to working in a dealership or just want a refresher, this crash course on chassis can help you better understand it all. After Frame (AF) Distance…
Read MoreNTEA Work Truck Week 2023 Recap
Work truck industry professionals convened at the Indiana Convention Center in Indianapolis, March 7-10, for Work Truck Week. The event, put on by NTEA – The Association for the Work Truck Industry, is the largest work truck event in North America. “I look forward to Work Truck Week every year,” Steven Farr, Sales Manager of…
Read More