Tips for Building a Successful Business Relationship

It’s vital that you cultivate strong business relationships. But why? Well, whether you’re working for an upfitter or dealer, or really any kind of business, you’ll likely find that strong relationships will make all the difference when it comes to closing deals, improving sales and/or helping grow the business. So, how do you do it?…

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Key Questions to Ask Potential Commercial Vehicle Buyers

Knapheide representative talking with customer about upfit options.

Questions You Should Be Asking Potential Buyers When commercial customers contact you about an upfit, you should be asking questions. After all, needs vary greatly from person to person and company to company. And taking time to learn about your customers and their operations will help you when it comes time to closing deals. Below…

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5 Tips For Branding Company Vehicles

Company Vehicle Branding

While branding your work truck and/or work van might seem like a minor opportunity to market your business, it might have a bigger impact than you’d think. You see, while the pandemic changed a lot, commutes for one, one thing remained the same – Americans being on the road. A lot. In fact, according to…

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Why Brand Consistency Matters for Your Business

Knapheide Headquarters

Your brand is more than just your company’s name, logo, trademark(s) and who you say you are, although those are all important aspects of it. Your brand also encompasses how consumers think and feel about your company, products and/or services and brand, otherwise known as brand perception. Why is Your Brand Important? Your brand is…

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4 Ways to Beat the Heat on the Jobsite

Aluminum Service Body on a worksite

Many people are affected by extreme heat each year. Overexposure to heat can cause issues such as extreme fatigue, headache, nausea, high temperature, sunburn/sun poisoning and much more. So, how can you stay cool on the jobsite this summer? Follow some of these tips to beat the heat! Hydrate Make sure that your worksite has…

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How to Boost Shop Efficiency with the Kaizen Approach

Open toolbox in shop

  While your Google search will return more than 1.1 billion results for the query “how to increase efficiency”, it’s unlikely that you’ll find game-changing information for increasing your shop’s efficiency amongst them (unless, of course, you scour through them all). But why is that? Well, many of those high-ranking sites are touting tips, tricks…

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The Best Digital Marketing Tools for Growing Your Business

Digital Tools

While many still believe that “going digital” requires advanced skills or piles of cash, that’s no longer the case! In fact, it’s easy and requires as much or as little money as you want to get started. So, what are you waiting for? Check out the six digital tools below and get started setting your…

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5 Ways to Help Get Your Business Found Online

SEO illustration

These days, it’s not enough to just have a website. After all, there are billions, yes, you read that right, BILLIONS, of web pages out there. And even though many of those pages have no relevance to your business’s site, they’re still your competition. Their content and make-up can make it challenging for search engine…

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How to Manage the Online Reputation of Your Business

online reviews illustration

Your online reputation is crucial, when it comes to maintaining and growing your business. To your current and potential customers, it reflects the most important aspects of your business, like your values, customer service and product and service quality, and helps them determine if you’re a good fit for their needs. And whether you like…

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8 Tips for Winterizing Your Work Truck

Winter weather will be here before you know it. If you’re caught unprepared, the sub-zero temperatures, snow and ice will wreak havoc on your work vehicle and its systems. And we know it’s important that, whether your business operates one or one hundred work vehicles, you keep them all up-and-running. So, be proactive this year,…

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