September 6, 2019




Whether to showcase your business or sell your vehicles, photography plays an important role in the success of your business. From print to online media, good photos can make or break your opportunity to get the sales process started. Here are several different elements that you should consider when photographing your work-ready vehicles.


Lighting is one of the most important aspects of photography. There’s a reason you see so many professional photographers lugging large lighting equipment with them from place to place. Not enough light (underexposed) can make your truck color appear darker than it actually is and too much light (overexposed) can cause certain details to be obscured.

While you can purchase expensive lighting equipment, there are also some basic rules you can follow. Always try to use natural lighting as much as possible. Many photographers utilize the “golden hour,” or the period of time shortly after sunrise of before sunset, when lighting is more forgiving.

In some cases, if you take a photo and don’t realize that the lighting is too bright or too dull, this can be fixed during the editing process to bring the photo to the correct exposure.


When taking pictures of your truck, there are angles to avoid and angles you should use. Straight-on pictures aren’t usually a good idea as it won’t showcase the body. Always try to capture aesthetically-pleasing angles of your vehicles to better sell their appearance. Make sure you compose the photo so it captures any features or options of your work vehicles. Take multiple photos so you don’t miss anything.

Pay attention to the composition. When you are about to snap the picture, make sure that there is some space between all edges of the truck and the edge of the photograph. It is always better to have more space than less space as the photos can be cropped later during editing.


The editing process is the final step in photography. It isn’t always necessary, but in certain situations, it can be a life saver. If there is something in the background that shouldn’t be there, such as a person or a car, these things can be removed during the editing process to avoid distracting the eye of the viewer.

In addition to removing unwanted items or artifacts, editing can also help you balance colors or fix poor exposure (like we mentioned earlier). Editing the color is always a good idea because the sun can have an effect on the colors that the camera sees and captures. You want to keep the truck the focus of the photo, so make sure it’s centered. Editing the photo will guarantee an accurate depiction of your truck.

Paying attention to these quick guidelines can be enough to, at minimum, give your advertising and sales photos a professional appearance. Following these guidelines will help you showcase your work-ready vehicles the way they deserve while boosting customer interest.

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